Planning for a website can seem like a big deal...
"Who's going to see it? What do I put on it? Will it work for my budget?"
Stop feeling overwhelmed because we're here to help you through it.
We've put together some questions to set you in the right direction, and the answers
will help us understand the vision you have for bringing your company online.
- What resources do you want to offer to visitors?
-Browseable catalog that changes when stock changes
-Up-to-date menus and weekly specials
-Invoices and account information available anytime
|
- Why would people be visiting your site?
- To find out about your company and how to contact you or locate you
- To learn more about the products and services you offer
|
- What would you like for your visitors to do on your site?
- Become more informed about your products
- Pay for products and services without having to wait for the mail
- Let you know about address changes
|
- How can you encourage them to do that?
- Make special offers available to customers who use your website
- Include an online payment system
|
- Who do you expect to reach through your website?
The target audience for your website may be different than your usual audience
- You've focused on local customers but now you're thinking about expanding your reach
- You want to build on the trusted customer base you have by offering more services |
- What do you want visitors to hear about your company/products/services?
Customers build an opinion about your company with every interaction,
even when there's no face-to-face contact. It's so important to have
a guideline in mind for what kind of a reaction customers should have
when they do business with you. Whether it's good or bad, people will
talk about the businesses they interact with.
A website isn't just a brochure for your company. It often acts as a
first interaction with your company for new customers. It's an branch off from your
customer service department, it's an interactive advertisement, and it can be so much more.
The ideas above not only help to focus your vision, they also help us understand how you
want to present your company. And with those ideas in mind, let's go on to what you'd like
your site to look like.
Proven Methods: What works and what doesn't
|
