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We have an understanding of your Internet audience based on 12 years of experience in designing and watching web content as it has grown and changed. (In fact, that's as long as the Internet has existed in the way you know it today.)

As the web has changed, designers have accepted standards based on how people expect sites to behave. In all reality, people will spend more time on other websites than they will on yours. If your site isn't organized in a way that makes sense to your visitors, they will leave. If your content doesn't change or is no longer relevant to them, they will not keep visiting.
Organizing Your Content expand
There are two organizational styles web users recognize:
linear steps


and categories
Occasionally, you may see both of these models used in the same site. "How to" guides work well in the linear form, but they can be organized into categories to be easier to find.

Consider the types of information you have to present to visitors and organize it into groups. Common groups include: product offerings, customer service and product support, company and contact information,
 
Presenting Your Content expand
There's also a lot to consider in how you present your information.
Presenting only text will cause the reader to skim over important information because everything looks the same. Many sites use high quality graphics to present a polished image to visitors. But too many images will cause slow load times and people will leave your site instead of waiting for it to load.
It's important to find a balance between too plain and too flashy

Selective Attention
People naturally tend to look towards things that are moving or flashing and this can be a good way of drawing a user's focus.

However, as more and more developers abuse this instinct reaction, many users have developed an adverse reaction and will ignore flashy or shuddering images because they're not relevant to what the user is looking for.

Make it STOP!     Make it start? 		Outline Formatting
Web users are very goal oriented. Providing information in an outline format makes visitors comfortable because they can skim over the information, being able to find exactly what they're seeking with relative ease.

Adding illustrations (as we've done on this page) can also make the content more visually appealing than plain text without overwhelming your visitors.

 
Using Color to Convey Ideas expand
Advertisers and artists use these secrets constantly -- the psychology of colors explained.
Different colors affect us in different ways. You may choose to wear a certain color to affect how you feel or to change how other people perceive you. The paint used in a room can make the very same space feel either cold and small, warm and cozy, or bright and invigorating.

In some ways colors are associated with ideas specific to the person viewing them. But many themes of color are universal.

We perceive red, orange, and yellow to be warm colors as they're associated with fire and the sun. The cool colors are green, blue, and purple which are associated with water or a cool forest and are often seen as darker hues.

The Subtleties of Color: You can say that green represents growth, but green has extreme variations on the emotions it encourages with just slight differences in the hue.

More on colors and meanings to come soon.

Articles used as reference for this section:
"Color Psychology." Infoplease.
© 2000–2006 Pearson Education, publishing as Infoplease.
18 Jul. 2006 <http://www.infoplease.com/spot/colors1.html>. 		"The Psychology of Color." Color Think Tank.
© 2006 Pantone, Inc.
18 Jul. 2006 <http://www.pantone.com/products/products.asp?idArticle=112&idArea=16>.



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©2006 Ancilla Technologies